Why AEO?
The winners are those who optimize for answers - not just for clicks.
The zero-click web is already here.
AI is changing how people search for information. Already today, the majority of searches happen without the user clicking through, and the shift is accelerating. Companies that fail to adapt risk becoming invisible.
Facts driving the change
- 60% of all searches are already zero-click.
- 85% of users prefer AI-generated answers over browsing multiple websites.
- 25% of market share is at risk for companies that don’t optimize for AEO.
Why it’s urgent
It took Google 13 years to reach 1 billion users. ChatGPT made the same journey in just 2.5 years. The explosive growth of AI search means the shift in behavior is already here.
Companies that wait aren’t just losing visibility, they’re giving their customers away to competitors who are AEO-ready.